29/01 – Brand Language

GROUP WORK Following consolidation of my concept we also needed to simultaneously develop our set of PayPal products brand language. To do this we used the Semantic Square a technique to evaluate visual properties of existing products that have the correct visual language for the brand. We used the word from the brand personality to associate with the different angles of the semantic square. INDIVIUDUAL: Product Language Semantic square Focus on details, materials, buttons shapes and patterns that represent the correct language. Continue reading 29/01 РBrand Language