19/03 – Development Sketch v3
Photoshop rendering was used to add colour and show material changes to make a build plan. This sketch is supposed to be nearly ready as the final shape. Continue reading 19/03 – Development Sketch v3
Category: Definition
15/02 – Final Adcept
Final changes were made to the name of the concept, this was because the branding of PayPal always uses two words after the logo, the additional word is often a positive verb used as a selling point. I chose ‘Rapid … Continue reading 15/02 – Final Adcept
28/01 – Concept market research
INDIVIDUAL: These sheets represent my project direction for my individual concept. The first sheet looks at the benefits for the borrower and the lender to try … Continue reading 28/01 – Concept market research
26/01 -Brand personality development
GROUP – 1h We took the brand personality to the whole group to consolidate it into something we all agreed on. We selected the most applicable words and then looked to categorise them. We also set work to do individually. Continue reading 26/01 -Brand personality development
26/01 – Brand Character Traits
Group work with Katy deciding which words we thought were most PayPal and words which really weren’t. The pen marks represent a group voting system of … Continue reading 26/01 – Brand Character Traits
22/01 – A new idea
Focusing on the idea of ‘vulnerability in transactions’ I did a mind map of all the different possibilities with the aim of finding a new product proposal that had a more of a transaction focus. I was also thinking a … Continue reading 22/01 – A new idea
PayPal Brand Image
This is the excerpt for a featured content post. Continue reading PayPal Brand Image
