28/01 – Concept market research

INDIVIDUAL:

These sheets represent my project direction for my individual concept. The first sheet looks at the benefits for the borrower and the lender to try to smooth out any issues to do with incentive or any pain points. It was important to consider both the lender and the borrowers experience of the product.IMG_3704.JPG

The orange post-its are the different existing lending or sharing sites.IMG_3706.JPGFrom market research i have decided that PayPal will want to work with these sites to improve the borrowing and lending experience. PayPal would not make their own service they would simply offer their own services of convenience and security to these existing companies.

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