29/01 – Brand Language


Following consolidation of my concept we also needed to simultaneously develop our set of PayPal products brand language.

To do this we used the Semantic Square a technique to evaluate visual properties of existing products that have the correct visual language for the brand. We used the word from the brand personality to associate with the different angles of the semantic square.


Product Language Semantic squareimg_3709

Focus on details, materials, buttons shapes and patterns that represent the correct language.img_3708


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s