29/01 – Brand Language

GROUP WORK

Following consolidation of my concept we also needed to simultaneously develop our set of PayPal products brand language.

To do this we used the Semantic Square a technique to evaluate visual properties of existing products that have the correct visual language for the brand. We used the word from the brand personality to associate with the different angles of the semantic square.

INDIVIUDUAL:

Product Language Semantic squareimg_3709

Focus on details, materials, buttons shapes and patterns that represent the correct language.img_3708

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